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Executive Insights
9 Percent
MARKETING FACTS #1. Successful companies with revenue under $100 million spend an average of 8.3% of their revenue on marketing. #2. Companies with revenue over $100 million spend an average of 13.8% on marketing. #3. Overall, regardless of size and industry, thriving U.S. companies spend an average of 9% of their revenue on marketing. B E G I N. Perhaps 9% of your revenue seems like too big a chunk to spend on marketing right away. Okay. Begin with 4%. The key is to reinvest marketing dollars in your company consistently and systematically. Once you see the results of consistently allocating 4% of your revenue to marketing, you’ll want to increase the percentage. |
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